Featured Products
For whatever baby throws your way
Windi
Coming Soon
Coming Soon
Introducing Nosefrida
Boogers,
Butts and
Beyond!
Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 000 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand
OUR STORY